{"id":205,"date":"2024-12-27T15:27:41","date_gmt":"2024-12-27T15:27:41","guid":{"rendered":"https:\/\/ymy185179.xyz\/?p=205"},"modified":"2025-01-16T16:53:35","modified_gmt":"2025-01-16T07:53:35","slug":"%ea%b2%bd%ec%a0%9c-%ea%b4%80%ec%a0%90%ec%97%90%ec%84%9c-%eb%b3%b8-%ec%84%b1%ea%b3%b5%ec%a0%81%ec%9d%b8-%eb%b8%8c%eb%9e%9c%eb%93%9c-%ec%a0%84%eb%9e%b5","status":"publish","type":"post","link":"https:\/\/ymy185179.xyz\/%ea%b2%bd%ec%a0%9c-%ea%b4%80%ec%a0%90%ec%97%90%ec%84%9c-%eb%b3%b8-%ec%84%b1%ea%b3%b5%ec%a0%81%ec%9d%b8-%eb%b8%8c%eb%9e%9c%eb%93%9c-%ec%a0%84%eb%9e%b5\/","title":{"rendered":"\uacbd\uc81c \uad00\uc810\uc5d0\uc11c \ubcf8 \uc131\uacf5\uc801\uc778 \ube0c\ub79c\ub4dc \uc804\ub7b5"},"content":{"rendered":"
\uacbd\uc81c \uad00\uc810\uc5d0\uc11c \ubcf8 \uc131\uacf5\uc801\uc778 \ube0c\ub79c\ub4dc \uc804\ub7b5\uc740 \ub2e8\uc21c\ud788 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \ud310\ub9e4\ud558\ub294 \uac83\uc744 \ub118\uc5b4, \uc7a5\uae30\uc801\uc778 \uc218\uc775 \ucc3d\ucd9c<\/b>\uacfc \uc9c0\uc18d \uac00\ub2a5\ud55c \uc131\uc7a5<\/b>\uc744 \uc704\ud55c \ud575\uc2ec \uc804\ub7b5\uc785\ub2c8\ub2e4.<\/p>\n
\ub9ce\uc740 \uae30\uc5c5\ub4e4\uc774 \ub2e8\uae30\uc801\uc778 \ub9e4\ucd9c \uc99d\ub300\uc5d0\ub9cc \uc9d1\uc911\ud558\uc9c0\ub9cc, \uc9c4\uc815\ud55c \uc131\uacf5\uc740 \uace0\uac1d \ucda9\uc131\ub3c4<\/b>\ub97c \ubc14\ud0d5\uc73c\ub85c \ud55c \ube0c\ub79c\ub4dc \uc790\uc0b0<\/b>\uc758 \uad6c\ucd95\uc5d0 \ub2ec\ub824 \uc788\uc2b5\ub2c8\ub2e4. \ub2e8\uae30\uc801\uc778 \ud504\ub85c\ubaa8\uc158\ubcf4\ub2e4 \ube0c\ub79c\ub4dc \uac00\uce58<\/b>\ub97c \ub192\uc774\ub294 \ub370 \uc9d1\uc911\ud558\ub294 \uc804\ub7b5\uc774 \uc7a5\uae30\uc801\uc73c\ub85c \ub354 \ub192\uc740 \uc218\uc775\uc744 \uac00\uc838\ub2e4 \uc904 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n
\uc131\uacf5\uc801\uc778 \ube0c\ub79c\ub4dc \uc804\ub7b5\uc758 \ud575\uc2ec\uc740 \uace0\uac1d\uc758 \ub2c8\uc988<\/b>\ub97c \uc815\ud655\ud558\uac8c \ud30c\uc545\ud558\uace0, \uadf8\uc5d0 \ub9de\ub294 \ucc28\ubcc4\ud654\ub41c \uac00\uce58<\/b>\ub97c \uc81c\uacf5\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uc774\ub294 \ub2e8\uc21c\ud788 \uc81c\ud488\uc758 \uae30\ub2a5\uc801\uc778 \uce21\uba74\ubfd0 \uc544\ub2c8\ub77c, \uac10\uc131\uc801\uc778 \uc694\uc18c<\/b>\uae4c\uc9c0 \uace0\ub824\ud574\uc57c \ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \ud2b9\uc815 \ub77c\uc774\ud504\uc2a4\ud0c0\uc77c\uc774\ub098 \uac00\uce58\uad00\uc744 \uacf5\uc720\ud558\ub294 \uace0\uac1d\uce35\uc744 \ud0c0\uac9f\uc73c\ub85c \ud558\uc5ec \ube0c\ub79c\ub4dc \uc2a4\ud1a0\ub9ac\ud154\ub9c1<\/b>\uc744 \ud1b5\ud574 \uac15\ub825\ud55c \uacf5\uac10\ub300<\/b>\ub97c \ud615\uc131\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n
\ub610\ud55c, \ub9c8\ucf00\ud305 \ucc44\ub110<\/b>\uc758 \ud6a8\uc728\uc801\uc778 \uc6b4\uc601\ub3c4 \uc131\uacf5\uc801\uc778 \ube0c\ub79c\ub4dc \uc804\ub7b5\uc5d0 \ud544\uc218\uc801\uc785\ub2c8\ub2e4. \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uc758 \ubc1c\ub2ec\ub85c \ub2e4\uc591\ud55c \ucc44\ub110\uc744 \ud65c\uc6a9\ud560 \uc218 \uc788\uac8c \ub418\uc5c8\uc9c0\ub9cc, \uac01 \ucc44\ub110\uc758 \ud2b9\uc131\uc744 \uc774\ud574\ud558\uace0 \uc804\ub7b5\uc801\uc778 \ud22c\uc790<\/b>\ub97c \ud1b5\ud574 \ucd5c\ub300\uc758 \ud6a8\uacfc\ub97c \uc5bb\uc5b4\uc57c \ud569\ub2c8\ub2e4. \ub2e8\uc21c\ud788 \uad11\uace0 \uc608\uc0b0\uc744 \ub298\ub9ac\ub294 \uac83\ubcf4\ub2e4, \ub370\uc774\ud130 \ubd84\uc11d<\/b>\uc744 \ud1b5\ud574 \ud22c\uc790 \ud6a8\uc728\uc131<\/b>\uc744 \ub192\uc774\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n
\uac00\uaca9 \uc804\ub7b5<\/b> \ub610\ud55c \uc911\uc694\ud55c \uc694\uc18c\uc785\ub2c8\ub2e4. \uace0\uac1d \uc778\uc9c0 \uac00\uce58<\/b>\ub97c \uace0\ub824\ud558\uc5ec \uc801\uc808\ud55c \uac00\uaca9\uc744 \uc124\uc815\ud574\uc57c \ud558\uba70, \uac00\uaca9 \uacbd\uc7c1\ub825<\/b>\uacfc \ud504\ub9ac\ubbf8\uc5c4 \uc804\ub7b5<\/b>\uc744 \uade0\ud615 \uc788\uac8c \ud65c\uc6a9\ud574\uc57c \ud569\ub2c8\ub2e4. \ub2e8\uc21c\ud788 \ub0ae\uc740 \uac00\uaca9\uc73c\ub85c \uacbd\uc7c1\ud558\ub294 \uac83\uc740 \uc7a5\uae30\uc801\uc778 \ube0c\ub79c\ub4dc \uac00\uce58\ub97c \ud6fc\uc190\ud560 \uc218 \uc788\uc73c\ubbc0\ub85c \uc8fc\uc758\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n
<\/p>\n
\uacb0\ub860\uc801\uc73c\ub85c, \uacbd\uc81c\uc801\uc778 \uad00\uc810\uc5d0\uc11c \uc131\uacf5\uc801\uc778 \ube0c\ub79c\ub4dc \uc804\ub7b5\uc740 \uc7a5\uae30\uc801\uc778 \uad00\uc810<\/b>\uc5d0\uc11c \ube0c\ub79c\ub4dc \uc790\uc0b0<\/b>\uc744 \uad6c\ucd95\ud558\uace0, \uace0\uac1d \ucda9\uc131\ub3c4<\/b>\ub97c \ub192\uc5ec \uc9c0\uc18d \uac00\ub2a5\ud55c \uc218\uc775<\/b>\uc744 \ucc3d\ucd9c\ud558\ub294 \uc804\ub7b5\uc785\ub2c8\ub2e4. \uc774\ub294 \uace0\uac1d \uc911\uc2ec\uc801 \uc0ac\uace0<\/b>, \ucc28\ubcc4\ud654\ub41c \uac00\uce58 \uc81c\uc548<\/b>, \ud6a8\uc728\uc801\uc778 \ub9c8\ucf00\ud305<\/b>, \uadf8\ub9ac\uace0 \ud604\uba85\ud55c \uac00\uaca9 \uc804\ub7b5<\/b>\uc744 \ud1b5\ud574 \ub2ec\uc131\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<\/div>\n
<\/p>\n
\uc624\ub298\ub0a0 \uacbd\uc7c1\uc774 \uce58\uc5f4\ud55c \uc2dc\uc7a5\uc5d0\uc11c \uc131\uacf5\uc801\uc778 \uae30\uc5c5\uc740 \ub2e8\uc21c\ud788 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \ud310\ub9e4\ud558\ub294 \uac83\uc744 \ub118\uc5b4, \uac15\ub825\ud55c \ube0c\ub79c\ub4dc \uac00\uce58<\/b>\ub97c \uad6c\ucd95\ud558\ub294 \ub370 \uc9d1\uc911\ud569\ub2c8\ub2e4. \ube0c\ub79c\ub4dc \uac00\uce58\ub294 \ub2e8\uc21c\ud788 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub97c \ub118\uc5b4, \uc18c\ube44\uc790\uc758 \ub9c8\uc74c\uc18d\uc5d0 \uc790\ub9ac \uc7a1\uc740 \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud55c \uc2e0\ub8b0, \ucda9\uc131\ub3c4, \uadf8\ub9ac\uace0 \uac10\uc815\uc801 \uc5f0\uacb0\uae4c\uc9c0 \ud3ec\ud568\ud558\ub294 \ud3ec\uad04\uc801\uc778 \uac1c\ub150\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ube0c\ub79c\ub4dc \uac00\uce58\ub294 \uae30\uc5c5\uc758 \uacbd\uc81c\uc801 \uc131\uc7a5\uc744 \uc704\ud55c \ud575\uc2ec \ub3d9\ub825\uc73c\ub85c \uc791\uc6a9\ud569\ub2c8\ub2e4.<\/p>\n
\uac15\ub825\ud55c \ube0c\ub79c\ub4dc\ub294 \uc18c\ube44\uc790\uc5d0\uac8c \uc120\ud0dd\uc758 \ud3b8\uc758\uc131<\/b>\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc218\ub9ce\uc740 \uacbd\uc7c1 \uc81c\ud488 \uc18d\uc5d0\uc11c \uc18c\ube44\uc790\ub294 \uc790\uc2e0\uc774 \uc2e0\ub8b0\ud558\uace0 \uc88b\uc544\ud558\ub294 \ube0c\ub79c\ub4dc\ub97c \uc27d\uac8c \uc120\ud0dd\ud558\uac8c \ub418\uace0, \uc774\ub294 \uae30\uc5c5\uc758 \ub9e4\ucd9c \uc99d\ub300 \ubc0f \uc2dc\uc7a5 \uc810\uc720\uc728 \ud655\ub300\uc5d0 \uc9c1\uacb0\ub429\ub2c8\ub2e4. \ube0c\ub79c\ub4dc \ub85c\uc5f4\ud2f0\uac00 \ub192\uc740 \uc18c\ube44\uc790\ub294 \uac00\uaca9 \ubcc0\ub3d9\uc774\ub098 \uacbd\uc7c1\uc0ac\uc758 \uacf5\uaca9\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \ud574\ub2f9 \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud55c \ucda9\uc131\uc2ec\uc744 \uc720\uc9c0\ud558\uba70, \uc548\uc815\uc801\uc778 \uc218\uc775 \uae30\ubc18\uc744 \ub9c8\ub828\ud574\uc90d\ub2c8\ub2e4.<\/p>\n
\ube0c\ub79c\ub4dc \uac00\uce58\ub294 \uae30\uc5c5\uc758 \uc7ac\ubb34\uc801 \uac00\uce58<\/b>\uc5d0\ub3c4 \uc9c1\uc811\uc801\uc778 \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4. \uc798 \uad6c\ucd95\ub41c \ube0c\ub79c\ub4dc\ub294 \uc2dc\uc7a5\uc5d0\uc11c \ub192\uc740 \ud3c9\uac00\ub97c \ubc1b\uc73c\uba70, \uc778\uc218\ud569\ubcd1\uc774\ub098 \ud22c\uc790 \uc720\uce58 \uacfc\uc815\uc5d0\uc11c \uc720\ub9ac\ud55c \uc704\uce58\ub97c \ud655\ubcf4\ud558\uac8c \ud574\uc90d\ub2c8\ub2e4. \ube0c\ub79c\ub4dc \uac00\uce58\ub294 \ubb34\ud615\uc790\uc0b0\uc73c\ub85c\uc11c \uae30\uc5c5\uc758 \uc790\uc0b0 \uac00\uce58\ub97c \uc0c1\uc2b9\uc2dc\ud0a4\uace0, \uc7a5\uae30\uc801\uc778 \uc131\uc7a5\uc744 \uc704\ud55c \ud1a0\ub300\ub97c \ub9c8\ub828\ud569\ub2c8\ub2e4. \uc774\ub294 \uae30\uc5c5\uc758 \uc2dc\uc7a5 \uacbd\uc7c1\ub825 \uac15\ud654\uc640 \uc9c0\uc18d\uac00\ub2a5\ud55c \ubc1c\uc804\uc5d0 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4.<\/p>\n
\uc131\uacf5\uc801\uc778 \ube0c\ub79c\ub4dc \uc804\ub7b5\uc740 \uc18c\ube44\uc790\uc5d0 \ub300\ud55c \uae4a\uc774 \uc788\ub294 \uc774\ud574\ub97c \ubc14\ud0d5\uc73c\ub85c \ud569\ub2c8\ub2e4. \uc18c\ube44\uc790\uc758 \ub2c8\uc988\uc640 \uc120\ud638\ub3c4\ub97c \uc815\ud655\ud558\uac8c \ud30c\uc545\ud558\uace0, \uc774\ub97c \ubc14\ud0d5\uc73c\ub85c \ube0c\ub79c\ub4dc \uc544\uc774\ub374\ud2f0\ud2f0\uc640 \uba54\uc2dc\uc9c0\ub97c \uc77c\uad00\uc131 \uc788\uac8c \uc804\ub2ec\ud574\uc57c \ud569\ub2c8\ub2e4. \uc628\ub77c\uc778 \ub9c8\ucf00\ud305, \uc0ac\ud68c\uad00\uacc4\ub9dd\uc11c\ube44\uc2a4(SNS) \ub9c8\ucf00\ud305 \ub4f1 \ub2e4\uc591\ud55c \ucc44\ub110\uc744 \ud65c\uc6a9\ud558\uc5ec \uc18c\ube44\uc790\uc640\uc758 \uc18c\ud1b5\uc744 \uac15\ud654\ud558\uace0, \uc9c0\uc18d\uc801\uc778 \uad00\uacc4\ub97c \uad6c\ucd95\ud558\ub294 \uac83 \ub610\ud55c \uc911\uc694\ud569\ub2c8\ub2e4.<\/span><\/p>\n \ud6a8\uacfc\uc801\uc778 \ube0c\ub79c\ub4dc \uc804\ub7b5\uc744 \uc704\ud574\uc11c\ub294 \ub2e4\uc74c\uacfc \uac19\uc740 \uc694\uc18c\ub4e4\uc744 \uace0\ub824\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n \uad81\uadf9\uc801\uc73c\ub85c \uc131\uacf5\uc801\uc778 \ube0c\ub79c\ub4dc \uc804\ub7b5\uc740 \uacbd\uc81c\uc801 \uc131\uc7a5<\/b>\uc73c\ub85c \uc774\uc5b4\uc9d1\ub2c8\ub2e4. \ub192\uc740 \ube0c\ub79c\ub4dc \ucda9\uc131\ub3c4\ub97c \ubc14\ud0d5\uc73c\ub85c \uc548\uc815\uc801\uc778 \ub9e4\ucd9c\uc744 \ud655\ubcf4\ud558\uace0, \uc2dc\uc7a5 \uacbd\uc7c1\ub825\uc744 \uac15\ud654\ud558\uba70, \uae30\uc5c5 \uac00\uce58\ub97c \uc99d\ub300\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\ub294 \ub2e8\uc21c\ud55c \uc0c1\ud45c\uac00 \uc544\ub2cc, \uae30\uc5c5\uc758 \ubbf8\ub798\ub97c \uc88c\uc6b0\ud558\ub294 \uc911\uc694\ud55c \uc790\uc0b0\uc778 \uac83\uc785\ub2c8\ub2e4.<\/p>\n \ub530\ub77c\uc11c \uae30\uc5c5\uc740 \ub2e8\uae30\uc801\uc778 \uc774\uc775\uc5d0 \ub9e4\ubab0\ub418\uc9c0 \uc54a\uace0, \uc7a5\uae30\uc801\uc778 \uad00\uc810\uc5d0\uc11c \ube0c\ub79c\ub4dc \uac00\uce58\ub97c \uad6c\ucd95\ud558\uace0 \uad00\ub9ac\ud558\ub294 \ub370 \ud22c\uc790\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uae30\uc5c5\uc740 \uc9c0\uc18d\uc801\uc778 \uc131\uc7a5\uc744 \uc774\ub8e9\ud558\uace0, \uc18c\ube44\uc790\uc5d0\uac8c\ub294 \uac00\uce58 \uc788\ub294 \uc81c\ud488\uacfc \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\uba70, \uc0ac\ud68c\uc5d0 \uae30\uc5ec\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<\/div>\n \uc131\uacf5\uc801\uc778 \ube0c\ub79c\ub4dc \uc804\ub7b5\uc740 \ub2e8\uc21c\ud788 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \ud310\ub9e4\ud558\ub294 \uac83\uc744 \ub118\uc5b4, \uc7a5\uae30\uc801\uc778 \uacbd\uc81c\uc801 \uac00\uce58\ub97c \ucc3d\ucd9c\ud558\ub294 \ub370 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4. \uc18c\ube44\uc790\uc758 \ucda9\uc131\ub3c4\ub97c \ub192\uc774\uace0, \uac00\uaca9 \uacbd\uc7c1\ub825\uc744 \ud655\ubcf4\ud558\uba70, \uc2dc\uc7a5 \uc810\uc720\uc728\uc744 \uc99d\ub300\uc2dc\ud0a4\ub294 \ub4f1 \ub2e4\uc591\ud55c \uacbd\uc81c\uc801 \ud6a8\uacfc\ub97c \uac00\uc838\uc635\ub2c8\ub2e4. \ubcf8 \ubd84\uc11d\uc5d0\uc11c\ub294 \uc131\uacf5\uc801\uc778 \ube0c\ub79c\ub4dc \uc804\ub7b5\uc758 \ud575\uc2ec \uc694\uc18c\uc640 \uc774\ub97c \ud1b5\ud574 \uc5bb\uc744 \uc218 \uc788\ub294 \uacbd\uc81c\uc801 \uc774\uc810\uc744 \uc790\uc138\ud788 \uc0b4\ud3b4\ubd05\ub2c8\ub2e4. \ud2b9\ud788, \ube0c\ub79c\ub4dc \uc790\uc0b0\uc758 \uac00\uce58 \uc0c1\uc2b9\uacfc \uc9c0\uc18d \uac00\ub2a5\ud55c \uc131\uc7a5\uc5d0 \ucd08\uc810\uc744 \ub9de\ucdb0 \ub17c\uc758\ud560 \uac83\uc785\ub2c8\ub2e4.<\/p>\n \uc704 \ud45c\uc5d0\uc11c \ubcf4\ub4ef\uc774, \uc131\uacf5\uc801\uc778 \ube0c\ub79c\ub4dc \uc804\ub7b5\uc740 \ub2e8\uae30\uc801\uc778 \ub9e4\ucd9c \uc99d\ub300\ubfd0\ub9cc \uc544\ub2c8\ub77c \uc7a5\uae30\uc801\uc778 \uacbd\uc81c\uc801 \uc131\uc7a5\uc744 \uc704\ud55c \ud1a0\ub300\ub97c \ub9c8\ub828\ud569\ub2c8\ub2e4. \ud2b9\ud788, \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\uc640 \uace0\uac1d \ucda9\uc131\ub3c4 \ud5a5\uc0c1\uc740 \uc9c0\uc18d \uac00\ub2a5\ud55c \uacbd\uc7c1\ub825\uc744 \ud655\ubcf4\ud558\ub294 \ub370 \ud544\uc218\uc801\uc774\uba70, \uac00\uaca9 \ud504\ub9ac\ubbf8\uc5c4 \ud655\ubcf4\uc640 \uc2e0\uc81c\ud488 \ucd9c\uc2dc \uc131\uacf5\ub960 \ud5a5\uc0c1\uc740 \uc218\uc775\uc131\uc744 \ub192\uc774\ub294 \ub370 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4. \ub9ac\uc2a4\ud06c \uad00\ub9ac \uac15\ud654\ub97c \ud1b5\ud574 \uc704\ud5d8\uc744 \ucd5c\uc18c\ud654\ud558\uace0 \uc9c0\uc18d \uac00\ub2a5\ud55c \uc131\uc7a5\uc744 \ub3c4\ubaa8\ud558\ub294 \uac83 \ub610\ud55c \uc911\uc694\ud569\ub2c8\ub2e4. <\/p>\n<\/div>\n \n \u201c\ube0c\ub79c\ub4dc\ub294 \ub2e8\uc21c\ud55c \uc774\ub984\uc774 \uc544\ub2c8\ub2e4. \uadf8\uac83\uc740 \uc57d\uc18d\uc774\ub2e4.\u201d – \uc18c\ube44\uc790\uc5d0\uac8c \uac15\ub825\ud55c \uc778\uc0c1<\/b>\uc744 \uc2ec\uc5b4\uc8fc\ub294 \ud575\uc2ec\uc740 \uba85\ud655\ud55c \ube0c\ub79c\ub4dc \uc815\uccb4\uc131\uc5d0 \uc788\uc2b5\ub2c8\ub2e4. \ub2e8\uc21c\ud788 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \ud310\ub9e4\ud558\ub294 \uac83\uc774 \uc544\ub2c8\ub77c, \uc18c\ube44\uc790\uc758 \uc0b6\uc5d0 \uc5b4\ub5a4 \uac00\uce58<\/b>\ub97c \uc81c\uacf5\ud558\ub294\uc9c0, \uacbd\uc7c1\uc0ac\uc640 \uc5b4\ub5bb\uac8c \ucc28\ubcc4\ud654<\/b>\ub418\ub294\uc9c0\ub97c \uba85\ud655\ud788 \ud574\uc57c \ud569\ub2c8\ub2e4. \uc774\ub97c \uc704\ud574\uc11c\ub294 \ud575\uc2ec \uac00\uce58\uc640 \ube0c\ub79c\ub4dc\uc758 \ubaa9\ud45c\ub97c \uba85\ud655\ud788 \uc815\uc758\ud558\uace0, \uc774\ub97c \uc77c\uad00\ub418\uac8c \uc804\ub2ec\ud560 \uc218 \uc788\ub294 \ud575\uc2ec \uba54\uc2dc\uc9c0<\/b>\ub97c \uac1c\ubc1c\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. <\/p>\n \n “\ubaa8\ub4e0 \uc0ac\ub78c\uc744 \ub9cc\uc871\uc2dc\ud0a4\ub824\uace0 \ud558\uba74 \uc544\ubb34\ub3c4 \ub9cc\uc871\uc2dc\ud0a4\uc9c0 \ubabb\ud55c\ub2e4.” – \ubaa8\ub4e0 \uc18c\ube44\uc790\ub97c \ub300\uc0c1\uc73c\ub85c \ud558\ub294 \uad11\ubc94\uc704\ud55c \ub9c8\ucf00\ud305\uc740 \ube44\ud6a8\uc728\uc801\uc785\ub2c8\ub2e4. \ud0c0\uac9f \uace0\uac1d<\/b>\uc744 \uba85\ud655\ud788 \uc138\ubd84\ud654\ud558\uace0, \uac01 \uc138\uadf8\uba3c\ud2b8\uc758 \ud2b9\uc131\uacfc \ub2c8\uc988\ub97c \uc815\ud655\ud788 \ud30c\uc545\ud574\uc57c \ud569\ub2c8\ub2e4. \ub370\uc774\ud130 \ubd84\uc11d<\/b>\uc744 \ud1b5\ud574 \uace0\uac1d\uc758 \ud589\ub3d9 \ud328\ud134, \uc120\ud638\ub3c4, \uad6c\ub9e4 \uacbd\ud5d8 \ub4f1\uc744 \ubd84\uc11d\ud558\uc5ec \ub9de\ucda4\ud615 \ub9c8\ucf00\ud305 \uc804\ub7b5<\/b>\uc744 \uc218\ub9bd\ud574\uc57c \ud22c\uc790 \ub300\ube44 \ud6a8\uacfc\ub97c \uadf9\ub300\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ud6a8\uc728\uc801\uc778 \uc790\uc6d0 \ubc30\ubd84\uacfc \ub192\uc740 ROI \ub2ec\uc131\uc5d0 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n \n “\ucf58\ud150\uce20\ub294 \uc655\uc774\ub2e4.” – \ub2e8\uc21c\ud55c \uad11\uace0\uac00 \uc544\ub2cc, \uac00\uce58 \uc788\ub294 \ucf58\ud150\uce20<\/b>\ub97c \ud1b5\ud574 \uc18c\ube44\uc790\uc640 \uc9c0\uc18d\uc801\uc73c\ub85c \uc18c\ud1b5\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \ube14\ub85c\uadf8, \uc18c\uc15c \ubbf8\ub514\uc5b4, \uc774\uba54\uc77c \ub9c8\ucf00\ud305 \ub4f1 \ub2e4\uc591\ud55c \ucc44\ub110<\/b>\uc744 \ud65c\uc6a9\ud558\uc5ec \uc18c\ube44\uc790\uc5d0\uac8c \uc720\uc775\ud558\uace0 \ud765\ubbf8\ub85c\uc6b4 \ucf58\ud150\uce20\ub97c \uc81c\uacf5\ud574\uc57c \ud569\ub2c8\ub2e4. \ub610\ud55c, \ucf58\ud150\uce20\ub97c \ud1b5\ud574 \uace0\uac1d \ucc38\uc5ec<\/b>\ub97c \uc720\ub3c4\ud558\uace0 \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud55c \ucda9\uc131\ub3c4\ub97c \ub192\uc774\ub294 \uc804\ub7b5\uc744 \uad6c\ucd95\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774\ub294 \uc7a5\uae30\uc801\uc778 \ube0c\ub79c\ub4dc \uc131\uc7a5\uc5d0 \ud544\uc218\uc801\uc785\ub2c8\ub2e4.<\/p>\n \n “\ube0c\ub79c\ub529\uc740 \ub2e8\uc21c\ud55c \ub514\uc790\uc778\uc774 \uc544\ub2c8\ub77c, \uc77c\uad00\ub41c \uacbd\ud5d8\uc774\ub2e4.” – \uc628\ub77c\uc778\uacfc \uc624\ud504\ub77c\uc778 \ucc44\ub110\uc744 \ud1b5\ud569<\/b>\ud558\uc5ec \uc2dc\ub108\uc9c0 \ud6a8\uacfc\ub97c \ucc3d\ucd9c\ud558\ub294 \uc634\ub2c8\ucc44\ub110 \uc804\ub7b5<\/b>\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \uace0\uac1d\uc774 \uc628\ub77c\uc778\uacfc \uc624\ud504\ub77c\uc778 \uc5b4\ub514\uc5d0\uc11c\ub4e0 \uc77c\uad00\ub41c \ube0c\ub79c\ub4dc \uacbd\ud5d8\uc744 \uc5bb\uc744 \uc218 \uc788\ub3c4\ub85d \ud1b5\ud569 \ub9c8\ucf00\ud305<\/b> \uc804\ub7b5\uc744 \uc218\ub9bd\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774\ub294 \uace0\uac1d \ub9cc\uc871\ub3c4\ub97c \ub192\uc774\uace0 \uace0\uac1d \uacbd\ud5d8<\/b>\uc744 \ud5a5\uc0c1\uc2dc\ucf1c \ube0c\ub79c\ub4dc \ucda9\uc131\ub3c4\ub97c \uac15\ud654\ud558\ub294 \ub370 \uae30\uc5ec\ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc7a5\uae30\uc801\uc778 \uc131\uc7a5\uc744 \ub3c4\ubaa8\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n \n “\uce21\uc815\ud560 \uc218 \uc5c6\ub294 \uac83\uc740 \uac1c\uc120\ud560 \uc218 \uc5c6\ub2e4.” – \ube0c\ub79c\ub4dc \uc804\ub7b5\uc758 \uc131\uacf5 \uc5ec\ubd80\ub294 \ub370\uc774\ud130 \uae30\ubc18<\/b>\uc73c\ub85c \uce21\uc815\ud558\uace0 \ud3c9\uac00\ud574\uc57c \ud569\ub2c8\ub2e4. KPI(\ud575\uc2ec\uc131\uacfc\uc9c0\ud45c)<\/b>\ub97c \uc124\uc815\ud558\uace0, \ub370\uc774\ud130 \ubd84\uc11d<\/b>\uc744 \ud1b5\ud574 \uc131\uacfc\ub97c \uc815\ud655\ud788 \uce21\uc815\ud558\uc5ec \ubd80\uc871\ud55c \ubd80\ubd84\uc744 \ud30c\uc545\ud558\uace0 \uc9c0\uc18d\uc801\uc778 \uac1c\uc120<\/b>\uc744 \ud574\uc57c \ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \ud6a8\uc728\uc131\uc744 \ub192\uc774\uace0 \ud22c\uc790 \ub300\ube44 \ud6a8\uacfc\ub97c \uadf9\ub300\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub370\uc774\ud130 \ubd84\uc11d\uc740 \ube0c\ub79c\ub4dc \uc804\ub7b5\uc758 \uc131\uacf5\uc801\uc778 \uc2e4\ud589\uacfc \uc9c0\uc18d \uac00\ub2a5\ud55c \uc131\uc7a5\uc5d0 \ud544\uc218\ubd88\uac00\uacb0\ud55c \uc694\uc18c\uc785\ub2c8\ub2e4.<\/p>\n<\/div>\n \ube0c\ub79c\ub4dc \uac00\uce58 \ud3c9\uac00\ub294 \ub2e4\uc591\ud55c \ubc29\ubc95\uc774 \uc874\uc7ac\ud569\ub2c8\ub2e4. \uc7ac\ubb34\uc801 \ubc29\ubc95<\/b> (\uc608: \uc21c\ud604\uc7ac\uac00\uce58, \ucd08\uacfc\uc774\uc775), \uc2dc\uc7a5 \uae30\ubc18 \ubc29\ubc95<\/b> (\uc608: \ube0c\ub79c\ub4dc \ub85c\uc5f4\ud2f0, \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4), \ube44\uc7ac\ubb34\uc801 \ubc29\ubc95<\/b> (\uc608: \uace0\uac1d \ucda9\uc131\ub3c4, \ube0c\ub79c\ub4dc \uc774\ubbf8\uc9c0) \ub4f1\uc744 \ud65c\uc6a9\ud558\uc5ec \uc885\ud569\uc801\uc778 \ud3c9\uac00\ub97c \uc218\ud589\ud574\uc57c \ud569\ub2c8\ub2e4. \uac01 \ubc29\ubc95\uc758 \uc7a5\ub2e8\uc810\uc744 \ube44\uad50 \ubd84\uc11d\ud558\uc5ec \uc790\uc2e0\uc758 \ube0c\ub79c\ub4dc \ud2b9\uc131\uc5d0 \uac00\uc7a5 \uc801\ud569\ud55c \ubc29\ubc95\uc744 \uc120\ud0dd\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n \uc815\ud655\ud55c \ud3c9\uac00\ub97c \uc704\ud574\uc11c\ub294 \uac1d\uad00\uc801\uc778 \ub370\uc774\ud130<\/b>\ub97c \uae30\ubc18\uc73c\ub85c \ubd84\uc11d\ud558\uace0, \uc804\ubb38\uac00\uc758 \ub3c4\uc6c0\uc744 \ubc1b\ub294 \uac83\ub3c4 \ud6a8\uacfc\uc801\uc785\ub2c8\ub2e4. \ub2e8\uc21c\ud788 \ub9e4\ucd9c\uc561\ub9cc\uc744 \uace0\ub824\ud558\uae30 \ubcf4\ub2e4\ub294 \ube0c\ub79c\ub4dc\uac00 \uac00\uc838\uc624\ub294 \uc7a5\uae30\uc801\uc778 \uac00\uce58<\/b>\ub97c \uce21\uc815\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n<\/div>\n \ube0c\ub79c\ub4dc \uc790\uc0b0\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \uad00\ub9ac\ud558\uae30 \uc704\ud574\uc11c\ub294 \uc77c\uad00\ub41c \ube0c\ub79c\ub4dc \uba54\uc2dc\uc9c0<\/b> \uc804\ub2ec, \uace0\uac1d \uacbd\ud5d8 \uad00\ub9ac<\/b>, \uc9c0\uc18d\uc801\uc778 \ube0c\ub79c\ub4dc \ud22c\uc790<\/b>\uac00 \ud544\uc694\ud569\ub2c8\ub2e4. \uace0\uac1d\uc5d0\uac8c \uc77c\uad00\ub41c \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\uc5ec \ube0c\ub79c\ub4dc \ucda9\uc131\ub3c4\ub97c \ub192\uc774\uace0, \uafb8\uc900\ud55c \ud22c\uc790\ub97c \ud1b5\ud574 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub97c \uc720\uc9c0\ud558\uace0 \ud655\uc7a5\ud574\uc57c \ud569\ub2c8\ub2e4. <\/p>\n \ub610\ud55c, \uc2dc\uc7a5 \ubcc0\ud654<\/b>\uc5d0 \ub300\ud55c \ubaa8\ub2c8\ud130\ub9c1\uacfc \uc2e0\uc18d\ud55c \ub300\uc751\ub3c4 \uc911\uc694\ud569\ub2c8\ub2e4. \uc2dc\uc7a5 \ud2b8\ub80c\ub4dc\ub97c \ubd84\uc11d\ud558\uace0, \ube0c\ub79c\ub4dc \uc804\ub7b5\uc744 \uc2dc\uc7a5 \uc0c1\ud669\uc5d0 \ub9de\ucdb0 \uc720\uc5f0\ud558\uac8c \uc870\uc815\ud574\uc57c \uc9c0\uc18d\uc801\uc778 \uacbd\uc7c1\ub825\uc744 \ud655\ubcf4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub9ac\uc2a4\ud06c \uad00\ub9ac<\/b> \ub610\ud55c \uc911\uc694\ud55c \ubd80\ubd84\uc785\ub2c8\ub2e4. \uc608\uc0c1\uce58 \ubabb\ud55c \uc704\uae30 \uc0c1\ud669\uc5d0 \ub300\ud55c \ub300\uc751 \uacc4\ud68d\uc744 \ubbf8\ub9ac \uc218\ub9bd\ud558\uace0, \uc704\uae30 \ubc1c\uc0dd \uc2dc \uc2e0\uc18d\ud558\uac8c \ub300\ucc98\ud574\uc57c \ube0c\ub79c\ub4dc \uac00\uce58 \ud558\ub77d\uc744 \ubc29\uc9c0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<\/div>\n \uace0\uac1d \uacbd\ud5d8<\/b> \uac1c\uc120\uc5d0 \uc911\uc810\uc744 \ub450\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uc81c\ud488\/\uc11c\ube44\uc2a4\uc758 \uc9c8 \ud5a5\uc0c1\uc740 \ubb3c\ub860, \uace0\uac1d \uad00\uacc4 \uad00\ub9ac(CRM)<\/b> \uc2dc\uc2a4\ud15c\uc744 \ud1b5\ud574 \uac1c\uc778\ud654\ub41c \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \uace0\uac1d\uc758 \ud53c\ub4dc\ubc31\uc744 \uc801\uadf9\uc801\uc73c\ub85c \uc218\ub834\ud558\uc5ec \uc81c\ud488 \ubc0f \uc11c\ube44\uc2a4 \uac1c\uc120\uc5d0 \ubc18\uc601\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n \uace0\uac1d \ucc38\uc5ec<\/b> \ud504\ub85c\uadf8\ub7a8\uc744 \ud1b5\ud574 \uace0\uac1d\uacfc\uc758 \uad00\uacc4\ub97c \uac15\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc628\ub77c\uc778 \ucee4\ubba4\ub2c8\ud2f0, \uc774\ubca4\ud2b8, \uba64\ubc84\uc2ed \ud504\ub85c\uadf8\ub7a8 \ub4f1\uc744 \ud1b5\ud574 \uace0\uac1d\uacfc \uc18c\ud1b5\ud558\uace0, \uacf5\ub3d9\uccb4 \uc758\uc2dd<\/b>\uc744 \ud615\uc131\ud558\uc5ec \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud55c \uc560\ucc29\uc744 \ub192\uc5ec\uc57c \ud569\ub2c8\ub2e4. \ucda9\uc131\ub3c4 \ub192\uc740 \uace0\uac1d\uc744 \uc704\ud55c \ud2b9\ubcc4 \ud61c\ud0dd<\/b>\uc744 \uc81c\uacf5\ud558\ub294 \uac83 \ub610\ud55c \uc911\uc694\ud55c \uc804\ub7b5\uc785\ub2c8\ub2e4.<\/p>\n<\/div>\n CLTV\ub97c \uc99d\ub300\ud558\uae30 \uc704\ud574\uc11c\ub294 \uace0\uac1d\uc758 \uc7a5\uae30\uc801\uc778 \uad00\uacc4 \uc720\uc9c0<\/b>\uc5d0 \uc9d1\uc911\ud574\uc57c \ud569\ub2c8\ub2e4. \ub2e8\uc21c\ud788 \ud310\ub9e4\uc5d0\ub9cc \uc9d1\uc911\ud558\ub294 \uac83\uc774 \uc544\ub2c8\ub77c, \uace0\uac1d\uacfc\uc758 \uc9c0\uc18d\uc801\uc778 \uad00\uacc4\ub97c \uad6c\ucd95\ud558\uace0, \ubc18\ubcf5 \uad6c\ub9e4<\/b>\ub97c \uc720\ub3c4\ud558\ub294 \uc804\ub7b5\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \uace0\uac1d \uc138\ubd84\ud654\ub97c \ud1b5\ud574 \uac01 \uace0\uac1d\uc5d0\uac8c \ub9de\ucda4\ud615 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\uace0, \uac1c\ubcc4 \uace0\uac1d\uc758 \ub2c8\uc988\ub97c \ucda9\uc871\uc2dc\ucf1c\uc57c \ud569\ub2c8\ub2e4.<\/p>\n \uace0\uac1d \ub370\uc774\ud130 \ubd84\uc11d\uc744 \ud1b5\ud55c \uc608\uce21 \ubd84\uc11d<\/b> \uae30\uc220\uc744 \ud65c\uc6a9\ud558\uc5ec, \ubbf8\ub798 \uace0\uac1d \ud589\ub3d9\uc744 \uc608\uce21\ud558\uace0, \uc120\uc81c\uc801\uc778 \ub300\uc751 \uc804\ub7b5\uc744 \uc218\ub9bd\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uace0\uac1d \uc774\ud0c8 \uac00\ub2a5\uc131\uc774 \ub192\uc740 \uace0\uac1d\uc5d0\uac8c\ub294 \ub9de\ucda4\ud615 \uc774\ud0c8 \ubc29\uc9c0 \ud504\ub85c\uadf8\ub7a8<\/b>\uc744 \uc81c\uacf5\ud558\uc5ec \uace0\uac1d \uc774\ud0c8\uc744 \ucd5c\uc18c\ud654\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<\/div>\n \ube0c\ub79c\ub4dc \ud655\uc7a5\uc740 \uae30\uc874 \ube0c\ub79c\ub4dc\uc758 \ud575\uc2ec \uac00\uce58<\/b>\ub97c \uc720\uc9c0\ud558\uba74\uc11c \uc0c8\ub85c\uc6b4 \uc2dc\uc7a5\uc5d0 \uc9c4\ucd9c\ud558\ub294 \uc804\ub7b5\uc785\ub2c8\ub2e4. \uc0c8\ub85c\uc6b4 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub294 \uae30\uc874 \ube0c\ub79c\ub4dc\uc758 \uc774\ubbf8\uc9c0\uc640 \uc77c\uad00\uc131\uc744 \uc720\uc9c0\ud574\uc57c \ud558\uba70, \ud0c0\uac9f \uace0\uac1d<\/b>\uc758 \ub2c8\uc988\ub97c \uc815\ud655\ud558\uac8c \ud30c\uc545\ud574\uc57c \ud569\ub2c8\ub2e4. \ubb34\ub9ac\ud55c \ud655\uc7a5\uc740 \ube0c\ub79c\ub4dc \uc774\ubbf8\uc9c0 \ud6fc\uc190\uc73c\ub85c \uc774\uc5b4\uc9c8 \uc218 \uc788\uc73c\ubbc0\ub85c \uc2e0\uc911\ud55c \uc811\uadfc\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.<\/p>\n \uc2dc\uc7a5 \uc870\uc0ac<\/b>\ub97c \ud1b5\ud574 \uc0c8\ub85c\uc6b4 \uc2dc\uc7a5\uc758 \uac00\ub2a5\uc131\uc744 \uba3c\uc800 \uac80\ud1a0\ud574\uc57c \ud569\ub2c8\ub2e4. \uacbd\uc7c1 \ud604\ud669, \uc18c\ube44\uc790 \uc120\ud638\ub3c4 \ub4f1\uc744 \ubd84\uc11d\ud558\uc5ec \ud655\uc7a5 \uac00\ub2a5\uc131\uc744 \ud310\ub2e8\ud558\uace0, \uc801\uc808\ud55c \uc9c4\ucd9c \uc2dc\uc810<\/b>\uc744 \uc120\ud0dd\ud574\uc57c \ud569\ub2c8\ub2e4. \ud655\uc7a5 \uc804\ub7b5\uc5d0 \ub300\ud55c \ucca0\uc800\ud55c \uc900\ube44\ub294 \ube0c\ub79c\ub4dc\uc758 \uc131\uacf5\uc801\uc778 \uc131\uc7a5\uc744 \uc704\ud55c \ud544\uc218 \uc694\uc18c\uc785\ub2c8\ub2e4.<\/p>\n<\/div>\n \ube0c\ub79c\ub4dc \ub2e4\uac01\ud654\ub294 \uc0ac\uc5c5 \ud3ec\ud2b8\ud3f4\ub9ac\uc624\ub97c \ub2e4\uc591\ud654\ud558\uc5ec \ub9ac\uc2a4\ud06c\ub97c \ubd84\uc0b0<\/b>\ud558\uace0, \uc548\uc815\uc801\uc778 \uc131\uc7a5\uc744 \ub3c4\ubaa8\ud558\ub294 \uc804\ub7b5\uc785\ub2c8\ub2e4. \ub2e4\uac01\ud654\ub294 \uad00\ub828 \uc2dc\uc7a5<\/b>\uc73c\ub85c \ud655\uc7a5\ud558\ub294 \uac83\uc774 \ud6a8\uacfc\uc801\uc774\uba70, \uae30\uc874 \ube0c\ub79c\ub4dc\uc758 \uac15\uc810\uc744 \ud65c\uc6a9\ud558\uc5ec \uc2dc\ub108\uc9c0 \ud6a8\uacfc\ub97c \ucc3d\ucd9c\ud574\uc57c \ud569\ub2c8\ub2e4. \ubb34\uad00\ub828 \uc2dc\uc7a5\uc73c\ub85c\uc758 \uc9c4\ucd9c\uc740 \uad00\ub9ac\uc758 \uc5b4\ub824\uc6c0\uacfc \ub9ac\uc2a4\ud06c \uc99d\uac00\ub97c \uac00\uc838\uc62c \uc218 \uc788\uc73c\ubbc0\ub85c \uc8fc\uc758\uac00 \ud544\uc694\ud569\ub2c8\ub2e4.<\/p>\n \uc790\uc6d0 \ubc30\ubd84<\/b> \uc804\ub7b5\uacfc \ub9ac\uc2a4\ud06c \uad00\ub9ac<\/b> \uc804\ub7b5\uc744 \uc218\ub9bd\ud558\uc5ec \ud6a8\uc728\uc801\uc778 \ub2e4\uac01\ud654\ub97c \ucd94\uc9c4\ud574\uc57c \ud569\ub2c8\ub2e4. \uac01 \uc0ac\uc5c5 \ubd80\ubb38\uc758 \uc131\uacfc\ub97c \uc9c0\uc18d\uc801\uc73c\ub85c \ubaa8\ub2c8\ud130\ub9c1\ud558\uace0, \ud544\uc694\uc5d0 \ub530\ub77c \uc804\ub7b5\uc744 \uc218\uc815\ud574\uc57c \ud569\ub2c8\ub2e4. \ub2e4\uac01\ud654\ub97c \ud1b5\ud574 \uacbd\uc81c\uc801 \uc131\uc7a5<\/b>\uc744 \ub3c4\ubaa8\ud558\ub294 \ub3d9\uc2dc\uc5d0 \ube0c\ub79c\ub4dc\uc758 \uc7a5\uae30\uc801\uc778 \uc9c0\uc18d \uac00\ub2a5\uc131\uc744 \ud655\ubcf4\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n<\/div>\n<\/h3>\n<\/h3>\n<\/h3>\n<\/div>\n \uac15\ub825\ud55c \ube0c\ub79c\ub4dc \uac00\uce58<\/b>\ub294 \uae30\uc5c5\uc758 \uacbd\uc81c\uc801 \uc131\uc7a5\uc744 \uacac\uc778\ud558\ub294 \uc911\uc694\ud55c \uc694\uc18c\uc785\ub2c8\ub2e4. \uc18c\ube44\uc790\uc758 \uc2e0\ub8b0\uc640 \ucda9\uc131\ub3c4\ub97c \ud655\ubcf4\ud558\uc5ec \uc7ac\uad6c\ub9e4\uc728<\/b>\uc744 \ub192\uc774\uace0, \ud504\ub9ac\ubbf8\uc5c4 \uac00\uaca9 \ucc45\uc815\uc744 \uac00\ub2a5\ud558\uac8c \ud558\uc5ec \uc218\uc775\uc131<\/b>\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uc774\ub294 \uace7 \ud22c\uc790 \uc720\uce58 \ubc0f \uae30\uc5c5 \uac00\uce58 \uc0c1\uc2b9\uc73c\ub85c \uc774\uc5b4\uc838 \uc9c0\uc18d\uc801\uc778 \uc131\uc7a5\uc744 \uac00\ub2a5\ud558\uac8c \ud569\ub2c8\ub2e4. \ud6cc\ub96d\ud55c \ube0c\ub79c\ub4dc\ub294 \ub2e8\uc21c\ud55c \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \ub118\uc5b4, \uc18c\ube44\uc790\uc758 \uc0b6\uc5d0 \uac00\uce58<\/b>\ub97c \ub354\ud558\ub294 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\uba70 \uc774\ub97c \ud1b5\ud574 \uacbd\uc81c\uc801 \uc131\uc7a5\uc744 \uc774\ub04c\uc5b4\ub0c5\ub2c8\ub2e4. <\/p>\n “\ud6cc\ub96d\ud55c \ube0c\ub79c\ub4dc\ub294 \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \ub2e8\uc21c\ud55c \uc81c\ud488\uc774 \uc544\ub2cc, \uc0b6\uc758 \uac00\uce58\ub97c \uc81c\uacf5\ud558\ub294 \uacbd\ud5d8\uc744 \uc120\uc0ac\ud569\ub2c8\ub2e4.”<\/p><\/blockquote>\n<\/div>\n \uc131\uacf5\uc801\uc778 \ube0c\ub79c\ub4dc \uc804\ub7b5\uc740 \ub9e4\ucd9c \uc99d\ub300<\/b>, \uc2dc\uc7a5 \uc810\uc720\uc728 \ud655\ub300<\/b>, \uadf8\ub9ac\uace0 \uc218\uc775\uc131 \uac1c\uc120<\/b>\uc73c\ub85c \uc774\uc5b4\uc9d1\ub2c8\ub2e4. \uc774\ub294 \ud6a8\uc728\uc801\uc778 \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc744 \ud1b5\ud574 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub97c \ub192\uc774\uace0, \uc18c\ube44\uc790\uc5d0\uac8c \uae0d\uc815\uc801\uc778 \ube0c\ub79c\ub4dc \uc774\ubbf8\uc9c0<\/b>\ub97c \uc2ec\uc5b4\uc90c\uc73c\ub85c\uc368 \ub2ec\uc131\ub429\ub2c8\ub2e4. \ub098\uc544\uac00, \uac15\ub825\ud55c \ube0c\ub79c\ub4dc\ub294 \uacbd\uc7c1\uc0ac\uc640\uc758 \ucc28\ubcc4\ud654\ub97c \ud1b5\ud574 \uac00\uaca9 \uacbd\uc7c1\ub825<\/b>\uc744 \ud655\ubcf4\ud558\uace0, \uc7a5\uae30\uc801\uc778 \uc131\uc7a5\uc744 \uc704\ud55c \uae30\ubc18\uc744 \ub9c8\ub828\ud569\ub2c8\ub2e4. \uc815\ud655\ud55c \ub370\uc774\ud130 \ubd84\uc11d\uc744 \ud1b5\ud55c \uc804\ub7b5 \uc218\uc815\uc740 \uc774\ub7ec\ud55c \ud6a8\uacfc\ub97c \uadf9\ub300\ud654\ud558\ub294\ub370 \ud544\uc218\uc801\uc785\ub2c8\ub2e4.<\/p>\n “\uc131\uacf5\uc801\uc778 \ube0c\ub79c\ub4dc \uc804\ub7b5\uc740 \ub2e8\uc21c\ud55c \ub9c8\ucf00\ud305\uc774 \uc544\ub2cc, \uc9c0\uc18d \uac00\ub2a5\ud55c \uc131\uc7a5\uc744 \uc704\ud55c \ud1a0\ub300\ub97c \uad6c\ucd95\ud569\ub2c8\ub2e4.”<\/p><\/blockquote>\n<\/div>\n \ud22c\uc790 \ub300\ube44 \ud6a8\uacfc\ub97c \uadf9\ub300\ud654<\/b>\ud558\ub294 \ube0c\ub79c\ub4dc \uc804\ub7b5\uc740 \ubaa9\ud45c \uace0\uac1d\uc5d0 \ub300\ud55c \uc815\ud655\ud55c \uc774\ud574\uc640 \ud0c0\uac9f\ud305\uc744 \ubc14\ud0d5\uc73c\ub85c \ud569\ub2c8\ub2e4. \ud6a8\uc728\uc801\uc778 \ub9c8\ucf00\ud305 \ucc44\ub110 \uc120\uc815 \ubc0f \ub370\uc774\ud130 \uae30\ubc18\uc758 \uc758\uc0ac \uacb0\uc815<\/b>\uc774 \uc911\uc694\ud558\uba70, \uc9c0\uc18d\uc801\uc778 \ube0c\ub79c\ub4dc \uad00\ub9ac\uc640 \uc18c\ube44\uc790\uc640\uc758 \uc18c\ud1b5\uc744 \ud1b5\ud574 \ube0c\ub79c\ub4dc \ucda9\uc131\ub3c4\ub97c \ub192\uc5ec\uc57c \ud569\ub2c8\ub2e4. \ub2e8\uae30\uc801\uc778 \uc774\uc775\ubcf4\ub2e4\ub294 \uc7a5\uae30\uc801\uc778 \ube0c\ub79c\ub4dc \uac00\uce58 \uc99d\ub300<\/b>\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd98 \uc804\ub7b5\uc774 \ud22c\uc790 \ud6a8\uc728\uc744 \ub192\uc774\ub294 \uc9c0\ub984\uae38\uc785\ub2c8\ub2e4.<\/p>\n \ud2b9\ud788, \uc18c\uc15c \ubbf8\ub514\uc5b4 \ud65c\uc6a9 \ub4f1\uc758 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc740 \uc0c1\ub300\uc801\uc73c\ub85c \ub0ae\uc740 \ube44\uc6a9\uc73c\ub85c \ub192\uc740 \ud6a8\uacfc\ub97c \uac70\ub458 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n “\uc7a5\uae30\uc801\uc778 \uad00\uc810\uc5d0\uc11c \ube0c\ub79c\ub4dc \uac00\uce58\ub97c \ud0a4\uc6b0\ub294 \uc804\ub7b5\uc774 \ud22c\uc790 \ub300\ube44 \ud6a8\uacfc\ub97c \uadf9\ub300\ud654\ud569\ub2c8\ub2e4.”<\/p><\/blockquote>\n<\/div>\n \ube0c\ub79c\ub4dc \uacbd\uc7c1\ub825\uc740 \ucc28\ubcc4\ud654\ub41c \uc81c\ud488\/\uc11c\ube44\uc2a4<\/b>, \uac15\ub825\ud55c \ube0c\ub79c\ub4dc \uc2a4\ud1a0\ub9ac<\/b>, \uadf8\ub9ac\uace0 \ub6f0\uc5b4\ub09c \uace0\uac1d \uacbd\ud5d8<\/b>\uc744 \ud1b5\ud574 \uad6c\ucd95\ub429\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uacbd\uc7c1\ub825\uc740 \uac00\uaca9 \ud504\ub9ac\ubbf8\uc5c4<\/b>\uc744 \uac00\ub2a5\ud558\uac8c \ud558\uace0, \uc2dc\uc7a5 \uc9c0\ubc30\ub825<\/b>\uc744 \ud655\ubcf4\ud558\uc5ec \uc9c0\uc18d\uc801\uc778 \ub9e4\ucd9c \uc99d\ub300\ub97c \uac00\uc838\uc635\ub2c8\ub2e4. \ud601\uc2e0\uc801\uc778 \uc81c\ud488 \uac1c\ubc1c<\/b> \ubc0f \uace0\uac1d \uc911\uc2ec\uc758 \ub9c8\ucf00\ud305<\/b> \uc804\ub7b5 \ub610\ud55c \uc911\uc694\ud55c \uacbd\uc7c1\ub825 \uac15\ud654 \uc694\uc18c\uc785\ub2c8\ub2e4.<\/p>\n \uacb0\uad6d \uacbd\uc7c1 \uc6b0\uc704 \ud655\ubcf4<\/b>\ub97c \ud1b5\ud574 \uacbd\uc81c\uc801 \uc774\uc810\uc744 \uadf9\ub300\ud654\ud558\ub294 \uac83\uc774 \ubaa9\ud45c\uc785\ub2c8\ub2e4.<\/p>\n “\uacbd\uc7c1\ub825 \uc788\ub294 \ube0c\ub79c\ub4dc\ub294 \uc2dc\uc7a5\uc744 \uc120\ub3c4\ud558\uace0, \uc9c0\uc18d\uc801\uc778 \uacbd\uc81c\uc801 \uc774\uc775\uc744 \ucc3d\ucd9c\ud569\ub2c8\ub2e4.”<\/p><\/blockquote>\n<\/div>\n \uc9c0\uc18d\uac00\ub2a5\ud55c \ube0c\ub79c\ub4dc\ub294 \uc724\ub9ac\uc801\uc778 \uacbd\uc601<\/b>, \ud658\uacbd \ubcf4\ud638<\/b>, \uadf8\ub9ac\uace0 \uc0ac\ud68c\uc801 \ucc45\uc784<\/b>\uc744 \ub2e4\ud568\uc73c\ub85c\uc368 \uc7a5\uae30\uc801\uc778 \uacbd\uc81c\uc801 \uc548\uc815\uc131\uc744 \ud655\ubcf4\ud569\ub2c8\ub2e4. \uc18c\ube44\uc790\ub4e4\uc740 \uc724\ub9ac\uc801\uc774\uace0 \uc9c0\uc18d\uac00\ub2a5\ud55c \ube0c\ub79c\ub4dc<\/b>\ub97c \uc120\ud638\ud558\ub294 \uacbd\ud5a5\uc774 \uc788\uc73c\uba70, \uc774\ub294 \ube0c\ub79c\ub4dc \ucda9\uc131\ub3c4\uc640 \uc7a5\uae30\uc801\uc778 \uc218\uc775<\/b>\uc73c\ub85c \uc774\uc5b4\uc9d1\ub2c8\ub2e4. ESG \uacbd\uc601<\/b>\uc744 \ud1b5\ud574 \ube0c\ub79c\ub4dc\uc758 \uc2e0\ub8b0\ub3c4\ub97c \ub192\uc774\uace0, \uc7a5\uae30\uc801\uc778 \uc131\uc7a5\uc744 \uc704\ud55c \uae30\ubc18\uc744 \ub9c8\ub828\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n \ub610\ud55c, \uc2dc\uc7a5 \ubcc0\ud654\uc5d0 \ub300\ud55c \uc801\uc751\ub825<\/b>\uacfc \ud601\uc2e0\uc801\uc778 \uc2dc\ub3c4<\/b>\ub97c \ud1b5\ud574 \uc9c0\uc18d\uc801\uc778 \uc131\uc7a5\uc744 \ucd94\uad6c\ud574\uc57c \ud569\ub2c8\ub2e4. <\/p>\n “\uc9c0\uc18d\uac00\ub2a5\ud55c \ube0c\ub79c\ub4dc\ub294 \uc624\ub298\ub0a0 \uae30\uc5c5\uc758 \uc7a5\uae30\uc801\uc778 \uc131\uc7a5\uacfc \uc548\uc815\uc131\uc744 \ubcf4\uc7a5\ud558\ub294 \uc5f4\uc1e0\uc785\ub2c8\ub2e4.”<\/p><\/blockquote>\n<\/div>\n<\/div>\n \ub2f5\ubcc0. \uc131\uacf5\uc801\uc778 \ube0c\ub79c\ub4dc \uc804\ub7b5\uc740 \ub9e4\ucd9c \uc99d\ub300<\/b>, \uc2dc\uc7a5 \uc810\uc720\uc728 \ud655\ub300<\/b>, \uace0\uac1d \ucda9\uc131\ub3c4 \ud5a5\uc0c1<\/b> \ub4f1\uc758 \uc9c1\uc811\uc801\uc778 \uacbd\uc81c\uc801 \ud6a8\uacfc\ub97c \uac00\uc838\uc635\ub2c8\ub2e4. \ub354\ubd88\uc5b4 \uac00\uaca9 \ud504\ub9ac\ubbf8\uc5c4<\/b>\uc744 \ud1b5\ud574 \uc774\uc724\uc744 \ud655\ubcf4\ud558\uace0, \ub9c8\ucf00\ud305 \ube44\uc6a9 \ud6a8\uc728\uc131<\/b>\uc744 \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud6a8\uacfc\ub294 \ub9e4\ucd9c\uc561, \uc774\uc775\ub960, \uace0\uac1d \uc0dd\uc560\uac00\uce58(CLTV), \ube0c\ub79c\ub4dc \uc790\uc0b0 \uac00\uce58 \ub4f1\uc758 \uc9c0\ud45c\ub97c \ud1b5\ud574 \uce21\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc815\ud655\ud55c \uce21\uc815\uc744 \uc704\ud574\uc11c\ub294 \ub2e4\uc591\ud55c \ub370\uc774\ud130 \ubd84\uc11d\uacfc \ud568\uaed8 \uacbd\uc7c1\uc0ac\uc640\uc758 \ube44\uad50 \ubd84\uc11d\ub3c4 \ud544\uc694\ud569\ub2c8\ub2e4.<\/p>\n<\/div>\n \ub2f5\ubcc0. \ube0c\ub79c\ub4dc \uc790\uc0b0\uc740 \uae30\uc5c5\uc758 \uc2dc\uc7a5\uac00\uce58<\/b>\uc5d0 \ud070 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \uc911\uc694\ud55c \uc790\uc0b0\uc785\ub2c8\ub2e4. \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4, \ucda9\uc131\ub3c4, \ud488\uc9c8 \uc778\uc2dd \ub4f1\uc758 \ubb34\ud615 \uc790\uc0b0\uc744 \ud3ec\ud568\ud558\uba70, \uc774\ub294 \uc7ac\ubb34\uc81c\ud45c\uc5d0 \uc9c1\uc811\uc801\uc73c\ub85c \ub098\ud0c0\ub098\uc9c0\ub294 \uc54a\uc9c0\ub9cc, \uae30\uc5c5 \uc778\uc218\ud569\ubcd1<\/b>\uc774\ub098 \uc8fc\uc2dd \uac00\uce58<\/b>\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uccd0 \uacbd\uc81c\uc801 \uac00\uce58\ub85c \ud3c9\uac00\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc8fc\ub85c \ube0c\ub79c\ub4dc \uc790\uc0b0 \ud3c9\uac00 \ubaa8\ub378\uc744 \uc774\uc6a9\ud558\uc5ec \uacc4\ub7c9\ud654\ud558\uba70, \uace0\uac1d \uc870\uc0ac<\/b>, \uacbd\uc7c1\uc0ac \ubd84\uc11d<\/b>, \uc7ac\ubb34 \ub370\uc774\ud130<\/b> \ub4f1\uc744 \uc885\ud569\uc801\uc73c\ub85c \uace0\ub824\ud569\ub2c8\ub2e4.<\/p>\n<\/div>\n \ub2f5\ubcc0. \uce58\uc5f4\ud55c \uacbd\uc7c1 \uc2dc\uc7a5\uc5d0\uc11c\ub294 \ucc28\ubcc4\ud654<\/b>\uac00 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4. \ub3c5\ud2b9\ud55c \ube0c\ub79c\ub4dc \uac00\uce58<\/b>\ub97c \uc81c\uc2dc\ud558\uace0, \ud0c0\uac9f \uace0\uac1d<\/b>\uc758 \ub2c8\uc988\uc5d0 \uc815\ud655\ud788 \ubd80\ud569\ud558\ub294 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud574\uc57c \ud569\ub2c8\ub2e4. \ub610\ud55c, \uac15\ub825\ud55c \ube0c\ub79c\ub4dc \uc2a4\ud1a0\ub9ac\ud154\ub9c1<\/b>\uc744 \ud1b5\ud574 \uace0\uac1d\uacfc\uc758 \uac10\uc815\uc801 \uc5f0\uacb0\uc744 \uac15\ud654\ud558\uace0, \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305<\/b>\uc744 \ud65c\uc6a9\ud558\uc5ec \ud6a8\uc728\uc801\uc73c\ub85c \ud0c0\uac9f \uace0\uac1d\uc5d0\uac8c \ub3c4\ub2ec\ud558\ub294 \uc804\ub7b5\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \ub04a\uc784\uc5c6\ub294 \ud601\uc2e0<\/b>\uacfc \uace0\uac1d \uacbd\ud5d8 \uac1c\uc120<\/b> \ub610\ud55c \ud544\uc218\uc801\uc785\ub2c8\ub2e4.<\/p>\n<\/div>\n \ub2f5\ubcc0. \uc18c\uaddc\ubaa8 \uae30\uc5c5\uc740 \uc790\uc6d0\uc774 \uc81c\ud55c\uc801<\/b>\uc774\ubbc0\ub85c, \uc801\uc808\ud55c \ud0c0\uac9f\ud305<\/b>\uacfc \ube44\uc6a9 \ud6a8\uc728\uc801\uc778 \ub9c8\ucf00\ud305 \uc804\ub7b5<\/b>\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \uc628\ub77c\uc778 \ub9c8\ucf00\ud305<\/b>, \ud2b9\ud788 \uc18c\uc15c \ubbf8\ub514\uc5b4 \ub9c8\ucf00\ud305<\/b>\uc744 \uc801\uadf9 \ud65c\uc6a9\ud558\uace0, \uc785\uc18c\ubb38 \ub9c8\ucf00\ud305<\/b>\uc744 \ud1b5\ud574 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub97c \ub192\uc5ec\uc57c \ud569\ub2c8\ub2e4. \uace0\uac1d\uacfc\uc758 \uc9c1\uc811\uc801\uc778 \uc18c\ud1b5<\/b>\uc744 \ud1b5\ud574 \ucda9\uc131\ub3c4\ub97c \ub192\uc774\uace0, \uace0\uac1d \ud53c\ub4dc\ubc31<\/b>\uc744 \uc801\uadf9\uc801\uc73c\ub85c \ubc18\uc601\ud558\uc5ec \uc81c\ud488 \ubc0f \uc11c\ube44\uc2a4\ub97c \uac1c\uc120\ud574\uc57c \ud569\ub2c8\ub2e4. \uc7a5\uae30\uc801\uc778 \uad00\uc810<\/b>\uc5d0\uc11c \ube0c\ub79c\ub4dc \uac00\uce58\ub97c \uad6c\ucd95\ud558\ub294 \ub370 \uc9d1\uc911\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n \ub610\ud55c, \ud2c8\uc0c8\uc2dc\uc7a5<\/b> \uacf5\ub7b5\uc744 \ud1b5\ud574 \uacbd\uc7c1\uc0ac\uc640\uc758 \ucc28\ubcc4\ud654\ub97c \uc2dc\ub3c4\ud558\uace0, \uace0\uac1d \uad00\uacc4 \uad00\ub9ac(CRM)<\/b> \uc2dc\uc2a4\ud15c\uc744 \uad6c\ucd95\ud558\uc5ec \uace0\uac1d \ub370\uc774\ud130\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \uad00\ub9ac\ud558\ub294 \uac83\uc774 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/p>\n<\/div>\n \ub2f5\ubcc0. \uacbd\uc81c \ubd88\ud669\uae30\uc5d0\ub294 \uac00\uaca9 \uacbd\uc7c1\ub825<\/b>\uacfc \uac00\uce58 \uc81c\uc548<\/b>\uc774 \ub354\uc6b1 \uc911\uc694\ud574\uc9d1\ub2c8\ub2e4. \uc18c\ube44\uc790\ub4e4\uc740 \ube44\uc6a9 \uc808\uac10<\/b>\uc5d0 \ubbfc\uac10\ud558\uae30 \ub54c\ubb38\uc5d0, \ud569\ub9ac\uc801\uc778 \uac00\uaca9<\/b>\uc73c\ub85c \ucd5c\ub300\uc758 \uac00\uce58<\/b>\ub97c \uc81c\uacf5\ud558\ub294 \ube0c\ub79c\ub4dc\uac00 \uc131\uacf5\ud560 \uac00\ub2a5\uc131\uc774 \ub192\uc2b5\ub2c8\ub2e4. \uace0\uac1d\uc5d0\uac8c \uc2e4\uc9c8\uc801\uc778 \ud61c\ud0dd<\/b>\uc744 \uc81c\uacf5\ud558\ub294 \ud504\ub85c\ubaa8\uc158\uc744 \uc9c4\ud589\ud558\uace0, \uc2e0\ub8b0\ub3c4<\/b>\ub97c \ubc14\ud0d5\uc73c\ub85c \uc7a5\uae30\uc801\uc778 \uace0\uac1d \uad00\uacc4\ub97c \uc720\uc9c0\ud558\ub294 \ub370 \uc9d1\uc911\ud574\uc57c \ud569\ub2c8\ub2e4. \ubd88\ud669\uae30\uc5d0\ub3c4 \ube0c\ub79c\ub4dc \uc774\ubbf8\uc9c0<\/b> \uad00\ub9ac\ub97c \uc18c\ud640\ud788 \ud574\uc11c\ub294 \uc548 \ub429\ub2c8\ub2e4.<\/p>\n \ubd88\ud544\uc694\ud55c \uc9c0\ucd9c\uc744 \uc904\uc774\uace0 \ud6a8\uc728\uc801\uc778 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc218\ub9bd\ud558\ub294 \uac83\ub3c4 \uc911\uc694\ud558\uba70, \uace0\uac1d\uacfc\uc758 \uc18c\ud1b5 \uac15\ud654<\/b>\ub97c \ud1b5\ud574 \ubd88\uc548\uac10\uc744 \ud574\uc18c\ud558\uace0 \uc2e0\ub8b0\ub97c \uc313\ub294 \ub178\ub825\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.<\/p>\n<\/div>\n<\/div>\n\n
<\/p>\n
\uc131\uacf5 \ube0c\ub79c\ub4dc \uc804\ub7b5\uc758 \uacbd\uc81c\uc801 \ud6a8\uacfc \ubd84\uc11d<\/h2>\n
\n
\n <\/caption>\n\n \n\uc804\ub7b5 \uc694\uc18c<\/th>\n \uacbd\uc81c\uc801 \ud6a8\uacfc (\uc815\ub7c9\uc801)<\/th>\n \uacbd\uc81c\uc801 \ud6a8\uacfc (\uc815\uc131\uc801)<\/th>\n \uc608\uc2dc<\/th>\n \uc9c0\uc18d \uac00\ub2a5\uc131<\/th>\n<\/tr>\n<\/thead>\n \n \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4 \ud5a5\uc0c1<\/td>\n \ub9e4\ucd9c \uc99d\uac00 15%, \uc2dc\uc7a5 \uc810\uc720\uc728 5% \uc99d\uac00<\/td>\n \uc18c\ube44\uc790 \uc2e0\ub8b0\ub3c4 \ud5a5\uc0c1, \uad6c\ub9e4 \uc758\uc0ac \uc99d\uac00<\/td>\n \uad11\uace0 \ucea0\ud398\uc778\uc744 \ud1b5\ud55c \ube0c\ub79c\ub4dc \ub178\ucd9c \uc99d\uac00<\/td>\n \ub192\uc74c (\uc9c0\uc18d\uc801\uc778 \uad00\ub9ac \ud544\uc694)<\/td>\n<\/tr>\n \n \uace0\uac1d \ucda9\uc131\ub3c4 \uc99d\ub300<\/td>\n \uc7ac\uad6c\ub9e4\uc728 20% \uc99d\uac00, \uace0\uac1d \uc0dd\uc560\uac00\uce58 (CLTV) \uc99d\uac00<\/td>\n \uac15\ub825\ud55c \ube0c\ub79c\ub4dc \ub85c\uc5f4\ud2f0 \ud615\uc131, \uae0d\uc815\uc801 \uc785\uc18c\ubb38 \ud655\uc0b0<\/td>\n \uba64\ubc84\uc2ed \ud504\ub85c\uadf8\ub7a8, \uac1c\uc778 \ub9de\ucda4\ud615 \uc11c\ube44\uc2a4 \uc81c\uacf5<\/td>\n \uc911\uac04 (\uace0\uac1d \uacbd\ud5d8 \uad00\ub9ac \uc911\uc694)<\/td>\n<\/tr>\n \n \uac00\uaca9 \ud504\ub9ac\ubbf8\uc5c4 \ud655\ubcf4<\/td>\n \ud3c9\uade0 \ud310\ub9e4\uac00\uaca9 10% \uc0c1\uc2b9<\/td>\n \uace0\ud488\uc9c8, \ucc28\ubcc4\ud654\ub41c \ube0c\ub79c\ub4dc \uc774\ubbf8\uc9c0 \uad6c\ucd95<\/td>\n \uace0\uae09 \uc6d0\uc7ac\ub8cc \uc0ac\uc6a9, \ud2b9\ubcc4\ud55c \ub514\uc790\uc778 \ubc0f \uae30\ub2a5 \uc81c\uacf5<\/td>\n \ub192\uc74c (\ube0c\ub79c\ub4dc \uac00\uce58 \uc720\uc9c0 \uc911\uc694)<\/td>\n<\/tr>\n \n \uc2e0\uc81c\ud488 \ucd9c\uc2dc \uc131\uacf5\ub960 \uc99d\uac00<\/td>\n \uc2e0\uc81c\ud488 \ub9e4\ucd9c \ubaa9\ud45c \ub2ec\uc131\ub960 80% \uc99d\uac00<\/td>\n \uc18c\ube44\uc790\uc758 \uc2e0\uc81c\ud488 \uc218\uc6a9\ub3c4 \uc99d\uac00, \ube60\ub978 \uc2dc\uc7a5 \uc9c4\uc785<\/td>\n \uae30\uc874 \uace0\uac1d \uae30\ubc18 \ud65c\uc6a9, \ube0c\ub79c\ub4dc \uc774\ubbf8\uc9c0 \ud65c\uc6a9<\/td>\n \uc911\uac04 (\uc2dc\uc7a5 \ud2b8\ub80c\ub4dc \ubd84\uc11d \ubc0f \ub300\uc751 \uc911\uc694)<\/td>\n<\/tr>\n \n \ub9ac\uc2a4\ud06c \uad00\ub9ac \uac15\ud654<\/td>\n \ube0c\ub79c\ub4dc \uc704\uae30 \ubc1c\uc0dd \uc2dc \ud68c\ubcf5\ub825 \uc99d\uac00<\/td>\n \uc18c\ube44\uc790\uc758 \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud55c \uc2e0\ub8b0 \uc720\uc9c0, \uc704\uae30 \ub300\uc751 \ub2a5\ub825 \uc99d\uac00<\/td>\n \uc704\uae30 \uad00\ub9ac \uc2dc\uc2a4\ud15c \uad6c\ucd95, \ud22c\uba85\ud55c \uc18c\ud1b5<\/td>\n \ub192\uc74c (\uc9c0\uc18d\uc801\uc778 \ub9ac\uc2a4\ud06c \uad00\ub9ac \ud544\uc694)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n <\/p>\n
\ud22c\uc790 \ub300\ube44 \ud6a8\uacfc \ub192\uc774\ub294 \ube0c\ub79c\ub4dc \uc804\ub7b5<\/h2>\n
\ube0c\ub79c\ub4dc \uc815\uccb4\uc131 \ud655\ub9bd: \ucc28\ubcc4\ud654\ub41c \uac00\uce58 \uc81c\uc2dc<\/h3>\n
\ub370\uc774\ube44\ub4dc \uc624\uae38\ube44 (David Ogilvy)\n <\/p><\/blockquote>\n
\n\n
\n\ud0c0\uac9f \uace0\uac1d \ubd84\uc11d: \ud6a8\uc728\uc801\uc778 \ub9c8\ucf00\ud305 \uc9d1\uc911<\/h3>\n
\uc54c \uc218 \uc5c6\uc74c (\uc775\uba85\uc758 \uba85\uc5b8)\n <\/p><\/blockquote>\n
\n\n
\n\ucf58\ud150\uce20 \ub9c8\ucf00\ud305 \uc804\ub7b5: \uc9c0\uc18d\uc801\uc778 \ube0c\ub79c\ub4dc \ub178\ucd9c<\/h3>\n
\ube4c \uac8c\uc774\uce20 (Bill Gates)\n <\/p><\/blockquote>\n
\n\n
\n\uc628\ub77c\uc778\/\uc624\ud504\ub77c\uc778 \ucc44\ub110 \ud1b5\ud569: \uc2dc\ub108\uc9c0 \ud6a8\uacfc \ucc3d\ucd9c<\/h3>\n
\uc54c \uc218 \uc5c6\uc74c (\uc775\uba85\uc758 \uba85\uc5b8)\n <\/p><\/blockquote>\n
\n\n
\n\uc131\uacfc \uce21\uc815 \ubc0f \uc9c0\uc18d\uc801\uc778 \uac1c\uc120: \ub370\uc774\ud130 \uae30\ubc18 \uc758\uc0ac\uacb0\uc815<\/h3>\n
\ud53c\ud130 \ub4dc\ub7ec\ucee4 (Peter Drucker)\n <\/p><\/blockquote>\n
\n\n
<\/p>\n
\ube0c\ub79c\ub4dc \uacbd\uc7c1\ub825, \uacbd\uc81c\uc801 \uc774\uc810\uc73c\ub85c \ub9cc\ub4e4\uae30<\/h2>\n
1, \ube0c\ub79c\ub4dc \uc790\uc0b0\uc758 \uacbd\uc81c\uc801 \uac00\uce58 \ud3c9\uac00 \ubc0f \uad00\ub9ac<\/p>\n
\n
\ube0c\ub79c\ub4dc \uac00\uce58 \ud3c9\uac00 \ubc29\ubc95<\/h4>\n
\ube0c\ub79c\ub4dc \uc790\uc0b0 \uad00\ub9ac \uc804\ub7b5<\/h4>\n
2, \ube0c\ub79c\ub4dc \ucda9\uc131\ub3c4 \ud5a5\uc0c1\uc744 \ud1b5\ud55c \uacbd\uc81c\uc801 \ud6a8\uacfc<\/p>\n
\n
\uace0\uac1d \ucda9\uc131\ub3c4 \ud5a5\uc0c1 \uc804\ub7b5<\/h4>\n
\uace0\uac1d \uc0dd\uc560\uac00\uce58(CLTV) \uc99d\ub300 \uc804\ub7b5<\/h4>\n
3, \ube0c\ub79c\ub4dc \ud655\uc7a5 \ubc0f \ub2e4\uac01\ud654\ub97c \ud1b5\ud55c \uacbd\uc81c\uc801 \uc131\uc7a5<\/p>\n
\n
\ube0c\ub79c\ub4dc \ud655\uc7a5 \uc804\ub7b5<\/h4>\n
\ube0c\ub79c\ub4dc \ub2e4\uac01\ud654 \uc804\ub7b5<\/h4>\n
<\/p>\n
\uc9c0\uc18d\uac00\ub2a5\ud55c \ube0c\ub79c\ub4dc, \uacbd\uc81c\uc801 \uc548\uc815\uc131 \ud655\ubcf4<\/h2>\n
\ube0c\ub79c\ub4dc \uac00\uce58, \uacbd\uc81c\uc801 \uc131\uc7a5\uc758 \uc5f4\uc1e0<\/h3>\n
\n\uc131\uacf5 \ube0c\ub79c\ub4dc \uc804\ub7b5\uc758 \uacbd\uc81c\uc801 \ud6a8\uacfc \ubd84\uc11d<\/h3>\n
\n\ud22c\uc790 \ub300\ube44 \ud6a8\uacfc \ub192\uc774\ub294 \ube0c\ub79c\ub4dc \uc804\ub7b5<\/h3>\n
\n\ube0c\ub79c\ub4dc \uacbd\uc7c1\ub825, \uacbd\uc81c\uc801 \uc774\uc810\uc73c\ub85c \ub9cc\ub4e4\uae30<\/h3>\n
\n\uc9c0\uc18d\uac00\ub2a5\ud55c \ube0c\ub79c\ub4dc, \uacbd\uc81c\uc801 \uc548\uc815\uc131 \ud655\ubcf4<\/h3>\n
<\/p>\n
\uacbd\uc81c \uad00\uc810\uc5d0\uc11c \ubcf8 \uc131\uacf5\uc801\uc778 \ube0c\ub79c\ub4dc \uc804\ub7b5 \uc5d0 \ub300\ud574 \uc790\uc8fc \ubb3b\ub294 \uc9c8\ubb38 TOP 5<\/h2>\n
\uc9c8\ubb38. \uc131\uacf5\uc801\uc778 \ube0c\ub79c\ub4dc \uc804\ub7b5\uc758 \uacbd\uc81c\uc801 \ud6a8\uacfc\ub294 \ubb34\uc5c7\uc774\uba70, \uc5b4\ub5bb\uac8c \uce21\uc815\ud560 \uc218 \uc788\uc744\uae4c\uc694?<\/h3>\n
\uc9c8\ubb38. \ube0c\ub79c\ub4dc \uc790\uc0b0(Brand Equity)\uc740 \uacbd\uc81c\uc801 \uac00\uce58\ub85c \uc5b4\ub5bb\uac8c \ud3c9\uac00\ub420 \uc218 \uc788\ub098\uc694?<\/h3>\n
\uc9c8\ubb38. \uacbd\uc7c1\uc774 \uce58\uc5f4\ud55c \uc2dc\uc7a5\uc5d0\uc11c \uc131\uacf5\uc801\uc778 \ube0c\ub79c\ub4dc \uc804\ub7b5\uc744 \uad6c\ucd95\ud558\ub824\uba74 \uc5b4\ub5a4 \uc694\uc18c\uac00 \uc911\uc694\ud55c\uac00\uc694?<\/h3>\n
\uc9c8\ubb38. \uc18c\uaddc\ubaa8 \uae30\uc5c5\uc774 \uacbd\uc81c\uc801 \uad00\uc810\uc5d0\uc11c \ud6a8\uacfc\uc801\uc778 \ube0c\ub79c\ub4dc \uc804\ub7b5\uc744 \uc218\ub9bd\ud558\ub824\uba74 \uc5b4\ub5bb\uac8c \ud574\uc57c \ud560\uae4c\uc694?<\/h3>\n
\uc9c8\ubb38. \uacbd\uc81c \ubd88\ud669\uae30\uc5d0 \uc131\uacf5\uc801\uc778 \ube0c\ub79c\ub4dc \uc804\ub7b5\uc740 \uc5b4\ub5bb\uac8c \ub2ec\ub77c\uc838\uc57c \ud560\uae4c\uc694?<\/h3>\n